5 Ways To Improve Low-Value Content

Low-value content is anything you've written, uploaded, or published that isn't helping — and may even be hurting — your SEO and rankings. The good news is that, even if you already have some of this low-value material on your website or social media profiles, you can modify it to make it Search engines and your target audience will find you more enticing. We've put up five pointers to help you assess and enhance old content, as well as write new ones.

5 Tips To Improve Low-Value Content

To assist you enhance your low-value material, consider the following suggestions:

1. Expand Thin Pieces

Any piece of written content that is less than 300 words may not give enough information for your readers to find it useful. Why? Because they aren't long enough. To put it another way, 300 words is around three large paragraphs. There's a time and place for short pieces, but it's not generally when you're using content marketing to drive organic traffic.

Instead, a content marketing post should be at least 500 words long. This length is typical of what we refer to as "short-form material," such as blog articles and press releases. Although 200 additional words may not seem like much, it equates to around two additional paragraphs of useful information for your audience, as well as more content for search engine bots to scan and match with searches. Longer pieces or topics with a lot of information usually have a word count of 1,000 to 3,000 words.

2. Combine Competition Content

Combine material from shorter articles that target the same or related keywords to expand your thin pieces. Choose the most useful information from each and combine it to make something longer. As a consequence, you may be able to rank higher without having to compete with yourself for the top slots on the first search engine results page (SERP). This is also more beneficial to your readers because they just need to click on one link to obtain all of the information they want on a given topic. Make things easier for them, and they'll be more inclined to spend more time on your site.

3. Provide Regular Updates

Make frequent changes to outdated material to ensure that it continues to work well. It's a good idea to refresh evergreen articles every two years at the very least, but you may do it more regularly if you like. When material gets old and new information becomes available, when it underperforms, or when it no longer matches your company's beliefs or services, it should be refreshed. Even high-value material benefits from these kind of upgrades to guarantee that your audience is always getting the best information.

4. Delete Useless Low-Value Content

It's fine to eliminate material that isn't serving you if you've made modifications and done everything you can but still don't see an increase in SERPs or analytics. Sure, you invested a lot of effort into developing that material at some time. But it isn't a reason to cling to it and hope for the best.

Consider eliminating items that have duplicate material that you can't reuse. It's also a good idea to get rid of any outdated content that you can't update, such as information regarding a defunct product or service. Search engines will locate and recommend your more value information to users if you narrow your offers. You'll see a boost in traffic, sales, and SERP ranks after consumers discover your greatest pieces.

5. Format Each Piece

The page structure is just as crucial as the content for SEO. If you're not getting the results you desire, it's possible that it has nothing to do with what you've written and everything to do with how it's organised. Make sure each component is optimised for readability and search engine crawlability. Add or change page components such as:

• A quick summary of the topic is provided in the introduction.
• To divide significant points, use headings and subheadings.
• Short paragraphs of little more than 100 words
• Ordered lists and bullet points
• Images that are relevant to the textual material
• Links, both internal and external
• Calls to action that are relevant (CTAs)

What Are Google’s Quality Factors?

How can search engines know if your material is of good or bad quality? To decide which articles qualify, Google and other search engines apply a set of criteria. On SERPs, the ones who pass the criteria are at the top. While the five guidelines above provide specific strategies for improving your content, it's also helpful to understand what Google is searching for and what areas to focus on when optimising. Consider the following factors:

• Is your information, facts, and figures accurate, and can your audience check them?
• Is your material being found and interacted with by people?
• Does your material contain links to other high-quality websites?
• Are there any inbound connections to your material from other high-quality websites?
• Is there a way to link your material to other relevant pages or information on your own website?
• Is your material fast to load and has clean code?
• Relevance: Does your material give readers with the answers or information they seek?
• User or visitor satisfaction: Do users or visitors indicate interest in or utilisation of the content?
• Uniqueness: Does your material provide anything that other websites don't?

How Can I Identify Low-Value Content?

On your website, you may come across two forms of low-value material: initial low-value content and diminishing low-value content. From the moment it is uploaded, the first kind does not give any value. As it stands, this stuff is a waste of time. But that doesn't rule out the possibility of revisiting the subject and conducting more study.

Decreasing content may have once been beneficial to your viewers. However, it has grown less useful over time due to an algorithm modification, a shift in user interest, or another circumstance. These are the items to include in your optimization plan to restore them to their former brilliance. You may locate both sorts of low-value information in your archives using metrics and other criteria, such as:

• Bounce rate: A high bounce rate might suggest that your material has performance difficulties, such as broken links or delayed load times.
• Broken links: Broken links detract from the user's experience.
• Content length: Short content does not give enough information for visitors to find it worthwhile.
• Low conversion rates in material designed to inspire users to take a certain action may indicate that the content is of low value.
• Competing content: Attempting to rank for the same keywords increases competition, which lowers your SERP rating.
• Duplicate content: Nearly similar sites are bad for SEO since they don't offer users anything new.
• Fact checks, broken link checks, and information updates for content older than a year can help maintain it accurate and relevant for readers.
• Low page views and unique page views indicate that people aren't finding or seeing your material.

Set up a free call with if you're still confused how to modify or even develop fresh high-value content. Our expert team of creatives writes and edits with SEO in mind as a content marketing business to ensure you obtain the top results possible for your material. Get in touch with us to get started on your next successful campaign!